Law of the Niche June 26, 2007

THE LAW OF THE NICHE

How will I know when I find my niche? This is sort of like the question, what do I want to be when I grow up? These are common questions and can be asked at any stage of our life. In fact, it is probably a good exercise to periodically reassess where we are and where we are going. John Maxwell writes that when you discover what you were made for, your heart sings “There is no place like this place anywhere near this place, so this must be the place. You have been preparing all your life to enter into this place. What are the recurring themes in your life? Think of all your jobs, experiences, relationships, accomplishments. All of these were but a practice session for where you are going, which is called your destiny.

We all have experienced doing jobs or playing positions that we are not well suited for. You feel like a 5th wheel or a round peg in a square hole. However, when we find our selves in the right place at the right time everything clicks into place. In my senior year of High School, I played Catholic Youth Organization basketball. Other teams had equal or better talent then we did, but we had great team synergy and a wonderful coach. I was one of five starters and we all meshed like a well oiled machine. Our coach had us all in the right positions, taking advantage of our unique talents, in order to add maximum value to the team. The results….we went undefeated and won the state championship!

Perhaps you have found your niche with this company. If so, talk to your friends, spouse, and mentors and ask them for an honest assessment of your strengths and weaknesses. As you work your business, lead with your strengths and develop your weak areas. As you meet with people who have health needs and are able to assist them, or as you train others to develop and go beyond what they thought they could do, perhaps you will find yourself thinking, there is no business like this business anywhere near in the market place, so this must be the place!